

Set along Jeddah’s Corniche, the project occupies a highly visible position within one of the city’s most valuable development corridors. The existing approved scheme is being reimagined as a contemporary mixed-use address, with a renewed architectural language, premium residential offer, and a stronger relationship between façade, interiors, podium, and lifestyle amenities.
Whiterock’s role focuses on transforming an inherited structure into a coherent and commercially relevant destination. Through façade refinement, residential and office interior design, amenity planning, landscape integration, and digital presentation, the project is being repositioned with a warmer material palette, softer geometries, and a more elevated sense of private living.